What are Digital transformation Services?

Insight International (UK) Ltd
4 min readAug 5, 2021

--

Why Digital Transformation?

The industry has undergone a wide range of transitions from being resource-centric to budget-centric, and finally to become customer-centric.

What drives this trend?

The answer is the dire need for ‘End-user Experience’ driven by ‘Digital Capabilities’ and:

  • Workforce engagement takes precedence with the need for remote work access and continuous access to technology.
  • Data compliance and protecting information from cyberattacks and breaches
  • Increasing dependencies on external agencies, distributors, and suppliers raising the need for a unified network

Digital Transformation Services has been a hot topic as of late. Virtually every industry is becoming increasingly digital, driven by demand for better data management and improved access to productivity tools, among others. Digital transformation isn’t just a buzzword. It’s a strategy-led alteration of a company’s processes. With a digital transformation initiative, organizations rethink their day-to-day tasks. In particular, they can consider how the latest technology can make them more productive and efficient. The right digital transformation campaign can lead to faster processing to higher revenues and reduced errors and a stronger customer experience. Thus, organizations should consider taking advantage of a digital transformation service to help them make the right changes. In light of this, we’ve chosen ten top options to get you started.

Digital transformation initiatives can help enterprises:

  • Deliver high-touch convergent experiences that are human, insightful, and data-driven.
  • Amplify efficiency and boost revenue from operations.
  • Empower employees and boost workforce productivity and drive innovation.
  • Reduce costs and risks with informed decision-making.
  • Form closer partnerships with increased collaboration.

Digital transformation is all about using technology to solve traditional problems. When done correctly, it allows companies to provide unprecedented value to customers and continually evaluate their strategies and tactics. In a digital transformation, digital technology is integrated into every area of the business, from sales to service and beyond. Many organizations work in silos, where each area or department has its data or technology that is separate from the rest of the company. Digital transformation breaks down those silos to create a more seamless experience across the company, both internally and externally.

Digital transformation doesn’t have to be overwhelming. When done correctly, it can become part of an organization’s DNA and integrate into the existing culture and experience.

Here are 12 steps to digital transformation:

1. Customer focus. The first shift moves the company from being product-focused to being customer-focused. Companies that are best prepared for a digital transformation and that have the best results understand their customers and have a strong understanding of their wants and needs. Realizing what is best for the customer puts things into perspective and helps prioritize the next steps.

2. Organizational structure. Digital transformation needs a transparent culture that embraces change. Break down the internal silos and get executives and leaders on board with the new digital vision.

3. Change management. Many digital transformations fail because employees don’t support them. People are wired to stay the same and often struggle with change, even if they see the potential benefits. The most effective change management efforts are aligned with the modern, dynamic business environment.

4. Transformational leadership. A strong leader can help employees feel secure during times of change. Transformational leadership must make people feel moved to action and part of something bigger than themselves. That means every executive and leader plays a critical role in championing digital change.

5. Technology decisions. Effective digital transformation decisions can’t be made in a vacuum. An average of 15 people, half of them in IT, are involved in most purchase decisions. Leaders need to work together to represent their various departments and the overall goals of the company.

6. Integration. Focusing on data helps integrate digital solutions into all areas of the company. The bigger the company, the more complicated the approach to data. A streamlined data strategy is required for a successful digital transformation.

7. Internal customer experience. Digital transformation plays a huge role in the internal customer experience — the employee experience. Getting employee feedback and providing consumer-grade technology solutions greatly empowers employees to provide an amazing experience.

8. Logistics and supply chain. A digital transformation isn’t effective if it doesn’t improve the speed and reliability with which customers get their products or services. A digital approach to logistics and the supply chain improves efficiency.

9. Data security, privacy, and ethics. The majority of consumers believe their data is vulnerable to a data breach. When updating processes and systems in a digital transformation, data security should be front of mind.

10. Evolution of products, services, and processes. Digital transformation requires a change in thinking about the delivery of products and services, and even the products and services themselves. Modern products are smarter and delivered in innovative ways.

11. Digitization. Digitizing the business means creating seamless integrations between the digital and physical stores. Stores like Target and Best Buy blur the line between digital and retail with great success.

12. Personalization. Consumers expect personalized service. Leverage digital solutions to understand customers and provide recommendations and experiences that are unique to them.

How does Insight International provide the solution?

Our digital transformation solutions help clients:

  • Simplify digital transformation and induce digital capabilities faster
  • Adapt to changing business landscape and scale at speed
  • Engineer next-generation products and services focused on the digital age
  • Transform digital experience, modernize the operational process, and mobilize business

We offer a digital consulting workshop that helps organizations outline a structured approach for digital technology adoption and a clear roadmap and joint vision for the digital strategy to accelerate this transformation. Visit our website https://insightinc.co.uk/.

--

--

No responses yet